Blog der unique relations GmbH

Agentur für Kommunikation mit Geist, Witz und Salomo

Juni 14, 2008

Keine Substantivierungen: Ein Unternehmensberater spricht Klartext (1)

Unternehmensberater sind gefürchtet (und respektiert!?) für ihre Sprache: Sie klingen kompetent, sagen die einen – sie blasen Banalitäten auf, sagen die anderen. Eine Ausnahme scheint Bolko von Oetinger zu sein, wenn man dem Handelsblatt glauben darf.

Oetinger war Mitgründer und Deutschland-Chef der Boston Consulting Group (BCG) sowie Gründer und Leiter des BCG-Strategieinstituts. Gestern ging er in den Ruhestand.

„Unerwartet auch Auftritt und Ausdruck des schlanken Mannes in korrekt sitzendem Anzug. … keine Substantivierung als Wichtigmacher für Unwesentliches“, schreibt das Handelsblatt.

Ärgerlicherweise reiht der Handelsblatt-Autor selbst drei Substantive aneinander, aber mit seiner Bemerkung “Wichtigmacher für Unwesentliches” hat er Recht: Im Unternehmensberater-Deutsch heißt es leider „Kostensenkungsprogramm initiieren“ statt „anfangen zu sparen“ und „eine Untersuchung durchführen“ statt „untersuchen“. Hört sich ja wichtiger an!

In beiden Fällen wird ein Verb verwendet, das selbst keine Aussagekraft hat („initiieren“ bzw. „durchführen“) und daher ein Substantiv braucht – und dieses Substantiv war ursprünglich ein Verb („senken“ bzw. „untersuchen“) und muss daher substantiviert werden.

Merken Sie, dass sich „substantivieren“ besser anhört als „Substantivierung“? Das Wort „Substantivierung“ ist sozusagen negativer Beweis seiner selbst!

Typische Verben, die selbst keine Aussagekraft haben und daher ein Substantiv erfordern, das aus einem Verb gebildet wird:

  • bewirken: „Das bewirkte eine Veränderung“ – besser: „Das änderte …“
  • machen: „Wir machten Mitteilung“ – besser: statt „Wir teilten mit“
  • sorgen für: „Das sorgte für eine Beeinträchtigung“ – besser: „Das beeinträchtigte“

Praxis-Tipp: Vermeiden Sie „–ung“ und verwenden Sie möglichst keine nichtssagenden Verben wie “erfolgen” oder “durchführen”!

41 Comment(s)

  1. Alfi | Aug 23, 2009 | Reply

    Wir alle kennen und lieben diese Sprache. Personalabbau versteht aber jeder ;)

  2. Ralf Lengen | Aug 25, 2009 | Reply

    Das “ung” wird von Vorständen und Personalern gerne verwendet, um weichzuspülen oder zu verschleiern. Also sagen sie nicht “Wir müssen 100 Leute entlassen”, sondern “Wir arbeiten gerade an einer Ressourcenmanagementrestrukturierung”. Das kann noch erweitert werden zu einem “Ressourcenmanagementrestrukturierungsprogramm”.

  3. elektronik sigara en ucuz fiyat? | Jun 5, 2016 | Reply

    Drip tips are less wasteful since you do not have to throw
    away your prvious cartridge. Secondly, when discussing health
    and safety, you have to take into account the health and safety of
    people wwho smoke traditional tobacco cigarettes.

    An additional benefit about the electronic cigarette is yoou won’t
    have to glance stained teeth or fingernails that the smoke makes.

  4. | Jul 29, 2016 | Reply

    I’m impressed, I have to admit. Rarely do I encounter a
    blog that’s equally educative and amusing, and without a
    doubt, you have hit the nail on the head. The issue is something that not enough people
    are speaking intelligently about. Now i’m very happy that I found this during my
    search for something regarding this.

  5. | Sep 13, 2016 | Reply

    It really is a little less dynamic — annd a lot far more operate — in individual, but those workouts
    definitely melt the fat.

  6. | Sep 18, 2016 | Reply

    In addition to your each day physical activity (physical exercise sessions and activities of everyday living), the thermic effect of food also contributes a smaller quantity to your overall calories burned.

  7. Www.Toloka.Com | Sep 22, 2016 | Reply

    Los cursos de larga duración tiene una fecha de comienzo específica la mayoría de
    la veces, 1 por cada temporada del año.

  8. Www.Finewoodworking.Com | Sep 24, 2016 | Reply

    We encourage you to include things like exercising in your lifestyle alter:
    it assists to sustain muscle when beneath calorie deficit, and it’s great for your heart and mental state.

  9. | Sep 26, 2016 | Reply

    Initial of all it is a short exercise, so it was less complicated to stick to it and feel some sort of accomplishment which is constantly
    encouraging to persevere and actually easy to make it
    portion of ourr every day life once we ourselves apply discipline.

  10. help with homework | Nov 2, 2016 | Reply

    Appreciating the time and energy you put into your website and in depth information you offer.
    It’s good to come across a blog every once in a while that isn’t the same outdated rehashed information.
    Excellent read! I’ve saved your site and I’m including your RSS feeds to my Google account.

  11. Shannan | Nov 16, 2016 | Reply

    You’re a boss with the camera for sure.

  12. Susan | Nov 23, 2016 | Reply

    ?ery good arti?le. I absolutely love thnis web??te.

  13. Alina | Nov 23, 2016 | Reply

    I ?m truly thankful tto th?e owner ?f this web site who ha? shared this enoormous pi?ce
    of witing at ?at thi? place.

  14. behandla akne | Nov 24, 2016 | Reply

    ?ood info. ?ucky me I ?ecently found your website by accident (stumbleupon).
    I’v? saved as a favorit? ffor later!

  15. hudterapeut | Jan 1, 2017 | Reply

    C?n I just say w??t relief to disc?ver onne whho in fact knows what theyre talking abo?t on th? internet.
    You actually unde?stand ho? to bring a concern to light mak?ng it essential.
    Lots more visitors ought t? checck this out and understand
    why side of your story. I c?nt think youre no more well-liked since you certainly contain the gift.

  16. stock trading fees | Jan 7, 2017 | Reply

    Hello there, just became alert to your blog through Google,
    and found that it’s truly informative. I?m going to watch out
    for brussels. I will appreciate if you continue this in future.
    Numerous people will be benefited from your
    writing. Cheers!

  17. Ensaio de 15 Anos | Jan 8, 2017 | Reply

    I wasn’t able to date but then but I just couldn’t
    think about wearing the rings that honor my marriage to Andy
    while holding one other man’s hand, so my wedding
    rings needed to come off.

  18. campamentos de verano en carolina preserve at amberly by delicious | Jan 10, 2017 | Reply

    Qué tal. Me ha alucinado analizar tu sección. Me ha semejado una descripción muy
    interesante, pese a que, en ciertos asuntos difiero un poco de tu fama.

    He corregido que tienes más publicaciones, me obligo a tomarme un tiempo para estudiarlas.
    Ten por fijo que acompañaré todas tus propagaciones. Te alabo
    por tu sitio web. Un acogedor saludo.

  19. social media pages | Mrz 19, 2017 | Reply

    Thank for finally writing about >Keine Substantivierungen: Ein Unternehmensberater spricht
    Klargext (1) : Blog der uniqe relations GmbH <Loved it!

  20. campamento pop 250 ml equals how many gallons in a quart | Mrz 22, 2017 | Reply

    Buenas. Me ha encantado analizar tu editorial.
    Me ha parecido una lectura muy interesante, pese a que, en algunos puntos difiero
    un poco de su convencimiento. He descubierto que tiene más revelaciones,
    afirmo tomarme un período para interpretarlas. Ten por infalible que seguiré todas tus
    publicaciones. Te felicito por tu página web. Un cordial saludo.

  21. Delphia | Apr 2, 2017 | Reply

    , actividades de naturaleza (senderismo, actividades de granja, Las edades
    de los receptores de los campamentos de verano más originales en 2016, así como los costos, son variables,
    te lo indicamos en todos y cada opción. y En este blog quiero trasladaros esa pasión por los
    campamentos e informaros de las muchísimas
    opciones que existen en nuestro país., Irlanda, Canadá y Estados Unidos, talleres, deporte,
    excursiones y actividades interculturales (veladas,

  22. misterio de campamento zombies run playlists for working | Apr 3, 2017 | Reply

    Hola. Me ha complacido leer tu escrito. Me ha parecido
    una enseñanza muy interesante, pero, en varios parajes difiero un poco de su convencimiento.
    He visto que tiene más difusiones, prometo atrapar un espacio
    para adivinarlas. Ten por cierto que acompañaré todas tus revelaciones.

    Te congratulo por tu página web. Un acogedor saludo.

  23. computer system | Apr 7, 2017 | Reply

    Yes! Finally something about jedi temple.

  24. cazare costinesti revelion 2017 | Mai 11, 2017 | Reply

    Casa dispune de 19 camere dotate cu baie si tv. Curte, parcare, gratar.

  25. kopa ädelmetalljer | Mai 15, 2017 | Reply

    ?reat post. I used to be checking ?ontinuously t?iss ?eblog and I’m impress?d!
    Very helpfu? informat?on specifiically the rem?ining part :) I deal with
    such info a lot. I ussd to be seeking this particular information for a verry lengthy time.
    Thanks and good luck.

  26. Rod | Mai 22, 2017 | Reply

    My coder ?s trying to convince me to mo?e to .net from ?HP.
    I have alway? disliked the idea because of the costs.
    But he’s t?yiong none the less. I’ve be?n using Movable-type on various websites
    for about a year and am anxious about s?itching to another p?atform.
    I have h?ard good t?ings about
    ?s there a way I can transfe? all my wordpress content into
    it? Any ?ind of help would be gre?tly appreciated!

  27. reseblogg | Jun 12, 2017 | Reply

    Y?u made ?ome decent points the?e. I did a s?arch on the subject and fo?nd most ?ersons will go along w?th with your site.

  28. lasertest | Aug 29, 2017 | Reply

    After looking into a few of the articles on your site, I seriously
    appreciate your technique of writing a blog. I saved as a favorite it to my bookmark webpage list and will be checking back in the near
    future. Take a look at my web site as well and let me know what you think.

  29. health news | Sep 22, 2017 | Reply

    It’s a shame you don’t have a donate button! I’d most certainly donate to this excellent blog!

    I guess for now i’ll settle for bookmarking and adding
    your RSS feed to my Google account. I look forward to
    fresh updates and will talk about this site with my Facebook group.

    Talk soon!

  30. website | Sep 23, 2017 | Reply

    When someone writes an post he/she maintains the idea of a user in his/her brain that how a user
    can know it. Therefore that’s why this article is great.

  31. chilenas futbol juegos | Sep 26, 2017 | Reply

    El Profesor Utonio creó ? las Chicas Superpoderosas ??r
    accidente agregando a s? mezcla de ?a ?iñita Perfecta” l? misteriosa Substancia ?”.

    E? un científico brillante que también es el padre de ?as chicas (lo que incluye hacerles ?l almuerzo y levantarles el ánimo).

  32. ropema marmoles | Sep 28, 2017 | Reply

    It’s awesome to pay a visit this website and reading the views of all friends on the topic of
    this paragraph, while I am also eager of getting experience.

  33. Chanel | Okt 3, 2017 | Reply

    Idon’tordinarily comment but I gotta admit regards for the post on this one :

  34. Blondell | Okt 5, 2017 | Reply

    Pretty section of content. I just stumbled uupon your website
    annd in accession capital to assert that I get actually enjoyed account your
    blog posts. Anyway I will bee subscribing to
    your eeds and even I achievement you access consistently quickly.,2

  35. successful weight | Okt 7, 2017 | Reply

    Great article.

  36. Https:// | Okt 7, 2017 | Reply

    I am forever thought about this, thank yyou for
    putting up.

  37. Livro Turbinando O Desempenho Sexual | Okt 10, 2017 | Reply

    Hello to every one, the contents existing at this web page are
    truly awesome for people knowledge, well, keep up the good work

  38. Gina | Okt 10, 2017 | Reply

    I don’t ususlly comment but I gotta tel thank you for the post on this great one :D .

  39. m88club | Okt 12, 2017 | Reply

    First off I would like to say superb blog!

    I had a quick question which I’d like to ask if you don’t mind.

    I was interested to find out how you center yourself and clear your mind prior to writing.

    I have had a tough time clearing my mind in getting my ideas out.
    I truly do enjoy writing but it just seems like
    the first 10 to 15 minutes are usually wasted
    simply just trying to figure out how to begin. Any suggestions or
    hints? Many thanks!

  40. tinh bot nghe an binh | Okt 19, 2017 | Reply

    I like the efforts you have put in this, regards for all the great content.

  41. Verlene | Okt 22, 2017 | Reply

    whoah this weblog is excellent i like studying your posts.
    Stay up the good work! You already know, a lot of individuals are searching around for this information, you could aid them greatly.

1 Trackback(s)

  1. Jul 11, 2008: Überarbeiten! Und nochmals überarbeiten! Oder warum Kishon seine Bücher mit Bleistiften schrieb : unique relations

Post a Comment